Inside the mind of Ben Darby

Media Audiences

Music 

In music you cannot predict the market. So they use portfolio management where they produce lots of products of different types

Because they don’t know which ones are going to sell lots and which ones are going to fail

 Games 

 In games they cover all the different types of games like first person shooters or role playing games to address the demographics

In games they only produce a few products because they take a couple of years to produce

 Cinema 

Cinema is very similar to the games and music industry

In cinema they cover all the genres

But they release more products to the market

 TV 

Makes a variety of programmes in lots of different genre types

The shows that people don’t really watch get dropped after there first season

They give them time to improve or see if its just off to a bad start then they drop it if there is no improvement before the season is finished. They rarely drop a show before the first season

 Radio 

Radio is kind of similar to tv in the way that they makes lots of programmes in different genres but radio0 have commercial radio to target are specific audiences

 Press 

In press they have only a few major papers that make a lot of profit there is rarely a new newspaper coming out

Each of the major newspapers like the sun all appeal to a demographic

Magazines are different they are made for specific demographics like oaps who like car design or teenagers girls who want to lose weight

These are attractive to advertises because they instantly know which audience are going to be looking at the product